WHAT IF

A different kind of competition.

Extraordinary prizes. Real possibilities.
It's not just what you win. It's what you could do.

THE FIRST DROP

What would you choose?

Four potential launch drops. You decide what comes first.

Luxury tropical resort at sunset

WHAT IF / 001

ESCAPE

£25,000 towards your dream escape

Maldives. Japan. Safari. Skiing.
Where would you go?

Luxury tropical resort at sunset

WHAT IF / 002

DRIVE

£25,000 towards your dream car

Range Rover. Porsche. Mercedes. Aston Martin.
Where would you drive?

Luxury tropical resort at sunset

WHAT IF / 003

HOME

£25,000 towards your dream home

Deposit. Renovation. Interiors. Garden.
What would you change?

Luxury tropical resort at sunset

WHAT IF / 004

YOUR CHOICE

£25,000 towards whatever you choose

Travel. Home. Car. Experiences. Shopping.
What would you choose?

Join the waitlist

Be the first to know when WHAT IF launches — and help us decide which drop comes first.

What would you choose?
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YOU'RE IN.

Thanks for joining WHAT IF.
We'll let you know when the first drop lands.

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